ABBA Voyage London 2026: Your Ultimate Guide to the Show

Introduction

Prepare yourself for an electrifying journey into the heart of pop music history! ABBA Voyage, the groundbreaking concert spectacular, is set to dazzle audiences at London's purpose-built ABBA Arena. This isn't your typical tribute act or retrospective; it's a revolutionary experience that brings the iconic Swedish quartet back to life through stunningly realistic digital avatars, known as ABBAtars. Imagine Agnetha, Björn, Benny, and Anni-Frid performing their legendary hits with the energy and charisma of their heyday, all backed by a sensational live 10-piece band. On 2026-03-13, you have the chance to witness this futuristic fusion of music and technology firsthand. Get ready to sing, dance, and be utterly mesmerised by a show that redefines live performance.

About the Artist

ABBA's story is one of global pop domination. Formed in Stockholm in 1972, the quartet – Agnetha Fältskog, Björn Ulvaeus, Benny Andersson, and Anni-Frid Lyngstad – became a cultural phenomenon. Their unique blend of catchy melodies, sophisticated arrangements, heartfelt lyrics, and dazzling costumes captured the hearts of millions. From their Eurovision win with 'Waterloo' in 1974 to chart-topping anthems like 'Dancing Queen', 'Mamma Mia', 'Take a Chance on Me', 'SOS', and 'The Winner Takes It All', ABBA's music transcended borders and generations. They sold over 400 million records worldwide, cementing their status as one of the most successful music groups in history. ABBA Voyage celebrates this incredible legacy by recreating the band in their prime, allowing fans old and new to experience their timeless magic in a spectacular, never-before-seen format.

Complete Venue Guide

The ABBA Arena: Located at Pudding Mill Lane in East London (E15 2RU), the ABBA Arena is a purpose-built marvel designed exclusively for this unique concert experience. Its innovative architecture ensures that every single seat provides an unparalleled view of the stage, immersing you completely in the show. The arena boasts a capacity of 3,000, fostering an electric atmosphere that feels both intimate and grand.

Seating and Layout: The arena features a mix of seating options, including the standard seated areas and a dedicated dance floor for those who want to boogie the night away. The stage is centrally located, allowing for 360-degree viewing potential depending on your position. It's recommended to check the seating plan when booking to select the best spot for your preferences.

Facilities: Inside the arena, you'll find a range of amenities to enhance your visit. There are multiple bars serving a variety of alcoholic and non-alcoholic beverages, alongside food outlets offering snacks and light meals. A merchandise store allows you to purchase exclusive ABBA Voyage souvenirs. Cloakroom facilities are also available for storing coats and bags, ensuring you can enjoy the show unencumbered.

Accessibility: The ABBA Arena is committed to providing an accessible experience for all patrons. Accessible viewing platforms, accessible toilets, and hearing loop facilities are available. Assistance animals are permitted. It is highly recommended to contact the venue directly or check their official website for detailed information on booking accessible tickets and any specific requirements you may have well in advance of your visit.

Getting There & Transport

Location: ABBA Arena, Pudding Mill Lane, London E15 2RU.

By Tube: The nearest Underground station is Pudding Mill Lane on the Docklands Light Railway (DLR). Other nearby stations include Stratford (Central, Jubilee, DLR, Overground, National Rail) and Bow Road (District, Hammersmith & City). From these stations, it's a short walk or a quick DLR ride to the arena.

By Bus: Several bus routes serve the area around the ABBA Arena. Check Transport for London (TfL) for the most up-to-date bus routes and schedules.

By Car: Driving to the arena is possible, but parking in the vicinity can be limited and expensive. It is generally advisable to use public transport. If you do drive, research local car parks in advance.

Walking: If you are in the Stratford or Canning Town areas, walking to the arena is a feasible option.

Travel Tips: Plan your journey in advance, especially on show nights, as public transport can be busier than usual. Allow ample time to reach the venue to avoid any last-minute rushes.

Where to Eat & Drink

At the Arena: The ABBA Arena offers convenient options for pre-show dining and refreshments. Several bars serve a wide selection of drinks, including cocktails, beers, wines, and soft drinks. Food stalls typically offer popular choices like pizzas and burgers, perfect for a quick bite before the show begins. Grab a drink and soak up the atmosphere.

Nearby Options: For a more extensive culinary experience, the nearby Olympic Park and Westfield Stratford City offer a vast array of restaurants, cafes, and bars catering to every taste and budget. From casual eateries to more upscale dining, you'll find plenty of choices. Consider these options if you're arriving early or staying after the show:

• Westfield Stratford City: Home to numerous chain restaurants (Nando's, Wagamama, Franco Manca, Five Guys, etc.) and a food court.
• Olympic Park: Offers various cafes and restaurants with views of the park's iconic landmarks.
• Local Pubs: Explore the surrounding areas for traditional London pubs offering classic pub fare.

Recommendation: Bookings are highly recommended for popular restaurants, especially on event nights.

Where to Stay

While the ABBA Arena is a temporary structure, its location in East London offers good access to various accommodation options. For convenience, consider staying in areas with excellent transport links to Pudding Mill Lane:

• Stratford: This is the most convenient area, offering a wide range of hotels from budget-friendly chains to more luxurious options. Westfield Stratford City provides extensive shopping and dining, and it's a major transport hub.
• Canary Wharf: A short DLR ride away, Canary Wharf offers a selection of upscale hotels and is a vibrant business district with plenty of dining and entertainment.
• Central London: If you prefer to stay in the heart of the city, areas like the West End, South Bank, or Shoreditch are easily accessible via the Tube network. This offers the widest choice of hotels but will involve a longer commute to the arena.

Booking Tip: Book your accommodation well in advance, particularly if your visit coincides with major events or holidays in London, as prices can fluctuate significantly.

Ticket Information

Tickets for ABBA Voyage are in extremely high demand due to the unique nature of the show and its enduring popularity. The official platform for purchasing tickets is StubHub. It is crucial to buy from authorised sellers to ensure the authenticity and validity of your tickets.

On-Sale Dates: Keep an eye on the official ABBA Voyage website and StubHub for announcements regarding ticket releases and availability for dates including 2026-03-13.

Pricing: Ticket prices vary depending on the seating location and demand. Expect a range of price points, from standard seating to premium options.

Resale Market: While StubHub is the primary authorised platform, be cautious of unofficial resale sites, as they may offer inflated prices or invalid tickets. Always ensure you are purchasing through a legitimate channel.

Booking Strategy: Be prepared to act quickly when tickets go on sale. Have your payment details ready and be logged into your StubHub account beforehand to streamline the purchase process.

Frequently Asked Questions (FAQs)

1. What exactly is ABBA Voyage? ABBA Voyage is a concert experience featuring digital avatars (ABBAtars) of the members of ABBA, performing their greatest hits with a live 10-piece band. It uses cutting-edge technology to create incredibly lifelike versions of the band as they were in their 1970s prime.

2. Where is the ABBA Arena located? The ABBA Arena is located at Pudding Mill Lane, London E15 2RU, in East London.

3. How do I get to the ABBA Arena? The nearest Tube station is Pudding Mill Lane (DLR). Stratford and Bow Road are also nearby stations. Buses also serve the area. Planning your journey using public transport is highly recommended.

4. What are the show times for ABBA Voyage? Show times vary per performance. Please check the specific date you are attending, 2026-03-13, on the official ticketing platform for the exact start time.

5. How long is the show? The show typically lasts around 90 minutes with no interval.

6. Can I buy tickets on the door? Tickets are usually sold out in advance. It is strongly advised to purchase tickets beforehand from authorised sellers like StubHub.

7. Is ABBA Voyage suitable for children? Yes, ABBA Voyage is suitable for all ages. However, all attendees under 16 must be accompanied by a responsible adult aged 18 or over.

8. What is the seating like? The ABBA Arena offers various seating options, including a dance floor area and seated tiers. Views are generally excellent from all points.

9. Are there food and drink facilities at the arena? Yes, the arena has bars and food outlets selling a range of refreshments. Merchandise is also available.

10. What is the policy on photography and videography? Professional photography and videography are usually prohibited. Personal photos and videos are generally allowed, but please be mindful of other audience members and avoid using flash.

11. How realistic are the ABBAtars? The ABBAtars are incredibly lifelike, created using motion capture technology and advanced visual effects. Many audience members report feeling as though they are watching the real ABBA perform.

12. Is there a cloakroom? Yes, a cloakroom is available at the arena for storing coats and bags.

Top Tips for Attendees

• Book Early: Tickets for ABBA Voyage are highly sought after. Secure yours via StubHub as soon as possible, especially for popular dates like 2026-03-13.
• Plan Your Travel: East London can get busy, particularly on event nights. Use TfL's journey planner and allow extra time for travel to the ABBA Arena.
• Arrive Early: Give yourself plenty of time to find your way, grab a drink, explore the merchandise, and settle in before the show starts.
• Wear Comfortable Shoes: If you plan on dancing on the dance floor, comfortable footwear is a must!
• Immerse Yourself: Put your phone away for most of the show and let the incredible spectacle wash over you. It's a unique experience designed to be fully enjoyed in the moment.
• Check the Weather: While the show is indoors, you might need to queue outside or walk to the venue, so dress appropriately for the London weather.
• Stay Hydrated: Purchase water or other drinks from the bars inside the arena to keep your energy levels up.
• Download the ABBA Voyage App: If available, check for an official app that might provide useful information, set times, or even interactive features.

Conclusion

ABBA Voyage on 2026-03-13 at the ABBA Arena is more than just a concert; it's a celebration of musical genius, technological innovation, and pure, unadulterated joy. Witnessing digital versions of Agnetha, Björn, Benny, and Anni-Frid perform their timeless hits is an experience unlike any other. Whether you're a lifelong ABBA fan or new to their magic, this groundbreaking show promises an unforgettable evening. Don't miss your chance to be part of this extraordinary phenomenon. Grab your tickets from StubHub and prepare to be transported!